1. General Provisions1.1. This Privacy Policy describes how MagicFlowersAD (hereinafter also referred to as the “Data Controller”) collects, processes, and stores personal data obtained from its clients and individuals visiting the website (hereinafter referred to as the “Data Subject” or “you”).
1.2. Personal data means any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing refers to any operation performed on personal data, such as collection, recording, modification, use, access, deletion, or destruction.
1.3. The Data Controller complies with the principles of data processing established by law and confirms that personal data is processed in accordance with applicable legislation.
2. Collection, Processing, and Storage of Personal Data2.1. Personally identifiable information is collected, processed, and stored by the Data Controller primarily through the online store and email communication.
2.2. By visiting and using the services provided on the online store, you agree that any information you provide will be used and managed for the purposes defined in this Privacy Policy.
2.3. The Data Subject is responsible for ensuring that the personal data submitted is accurate, correct, and complete. Knowingly providing false information is considered a violation of this Privacy Policy. The Data Subject is required to immediately inform the Data Controller of any changes to the submitted personal data.
2.4. The Data Controller is not responsible for damages caused to the Data Subject or third parties if they arise from the submission of false personal data.
3. Processing of Clients’ Personal Data3.1. The Data Controller may process the following personal data:
- 3.1.1. First and last name
- 3.1.2. Date of birth
- 3.1.3. Contact information (email address and/or phone number)
- 3.1.4. Transaction details (purchased items, delivery address, price, payment information, etc.)
- 3.1.5. Any other information provided during the purchase of goods or services via the website or when communicating with us.
3.2. In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.
3.3. The legal basis for processing personal data is set out in Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):
a) The Data Subject has given consent for the processing of their personal data for one or more specific purposes;
b) Processing is necessary for the performance of a contract to which the Data Subject is a party or to take steps at the request of the Data Subject prior to entering into a contract;
c) Processing is necessary for compliance with a legal obligation to which the Data Controller is subject;
f) Processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject, in particular if the Data Subject is a child.
3.4. The Data Controller stores and processes the personal data of the Data Subject for as long as at least one of the following conditions applies:
- 3.4.1. The personal data is necessary for the purposes for which it was collected;
- 3.4.2. For as long as the Data Controller and/or Data Subject may exercise their legitimate interests in accordance with external regulatory enactments, such as filing objections or bringing or defending legal claims in court;
- 3.4.3. For as long as there is a legal obligation to retain the data, such as under the Accounting Law;
- 3.4.4. For as long as the Data Subject’s consent to the relevant data processing remains valid, unless another lawful basis for processing exists.
Once the circumstances referred to above no longer apply, the storage period for the Data Subject’s personal data ends, and all related personal data is permanently deleted from computer systems and electronic and/or paper documents containing such data, or these documents are anonymized.
3.5. To fulfill its obligations to you, the Data Controller may transfer your personal data to cooperation partners and data processors who carry out necessary data processing on our behalf, such as accountants, courier services, etc. A data processor is considered a personal data controller.
Upon request, we may transfer your personal data to state authorities and law enforcement agencies, where necessary, to protect our legal interests by preparing, submitting, and defending legal claims.
3.6. In processing and storing personal data, the Data Controller implements organizational and technical measures to protect personal data from accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
4. Rights of the Data Subject4.1. In accordance with the GDPR and the laws of the Republic of Latvia, you have the right to:
- 4.1.1. Access your personal data, receive information about its processing, obtain a copy of your personal data in electronic format, and transfer such data to another controller (data portability);
- 4.1.2. Request the correction of inaccurate, incorrect, or incomplete personal data;
- 4.1.3. Request the deletion of your personal data (“right to be forgotten”), except where the law requires data retention;
- 4.1.4. Withdraw your previously given consent to the processing of personal data;
- 4.1.5. Restrict the processing of your data – the right to request that we temporarily cease processing all of your personal data;
- 4.1.6. Submit a complaint to the Data State Inspectorate.
To exercise your rights, you may submit a request electronically by writing to our customer support service at
info@magicflowersad.com.
5. Final Provisions5.1. This Privacy Policy has been prepared in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (27 April 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, which repeals Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.
5.2. The Data Controller reserves the right to amend or supplement this Privacy Policy at any time and without prior notice. Amendments shall take effect upon publication on the website
http://magicflowersad.com.